This is a problem-solving approach engineers use to break things down to the basics. When applied to marketing, it pushes us to challenge assumptions, understand what drives customers, and make sure every initiative has a real purpose than ”others are doing it.”

Month 1 is often spent deep diving into your company’s needs, goals, workflow through workshops and discussions. The remaining months? On preparation, execution, and results.

How hands-on the role is. Consulting works best if you have an in-house talent to nurture or execute the plans.

Not at all! I’ve worked with companies across various verticals, including fashion and the home service sector — with brands like Bumble, The FLOORR, Menaia and more.

I intentionally work with only 2 clients at a time to stay fully hands-on, and focused on each company’s specific needs.